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Highly Desirable Framed Union Metallic Cartridge Co. Cartridge Display Board - Cartridge boards such as
this were a great complimentary advertisement provided to sporting goods stores by cartridge manufacturers to
hang in their shops, giving consumers a physical representation of the wide range of cartridges they provided.
One of these boards is clearly shown hanging in the well-known photograph of the interior of J.P. Lower & Sons’
shop in Denver, and other examples would have hung in other gun shops around the country as promotional
items distributed by the Union Metallic Cartridge Co. in the late 19th century. These impressive cartridge display
boards naturally make eye-catching display pieces in gun rooms, gun shops, homes, and businesses. Being one
of the largest American cartridge manufacturers, Union Metallic Cartridge Co. would have wanted boards such
as this hanging in as many retail locations as possible to compete with the likes of Winchester. This impressive
board includes cartridges ranging from the tiny BB cap up to the massive 4 gauge cartridge, though the 1 inch
Gatling Gun cartridge is absent. Centered around a central diamond shaped image depicting a herd of deer and
the “U.M.C.” logo, a number of primers, caps, wads, and cut away brass shotgun shells join the myriad of rifle
and revolver rounds. The frame features the attractive U.M.C. trademark and Union Metallic Cartridge Co. carved
banners at the top and bottom respectively. The back side has an original “With the Compliments of/THE UNION
METALLIC CARTRIDGE CO.” paper label affixed. It measures approximately 41x54 inches overall. The consignor
states that this cartridge board hung for years at Montana Armory.
CONDITION: Very fine, with one absent cartridge (see above), a pleasing lightly aged patina and distinct imagery.
The cartridges, bullets, and shells are generally bright, with a few showing some light patina. The frame displays
fine raised walnut grain, with some scattered light scratches and dents, an original bright appearance on the
silver colored inner edges, the banners at the top and bottom exhibit an attractive aged patina, with some mild
wear on the intact paper label on the back side. This desirable late 19th century U.M.C. advertising piece would
add dimension to any gun room!
Estimate: 27,500 - 42,500