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Will Primos Will Primos
Collection Collection
The The
Rock Island Auction Company is honored to offer the Will
Primos Purdey Collection – a stunning, one-of-a-kind,
consecutively numbered, mutli-caliber, five gun set never
to be duplicated, as stated by the maker. The set will be a
centerpiece of the December 5-7, 2025, Premier Firearms
Auction hosted in our state-of-the-art Texas facility, the
finest brick-and-mortar auction venue in the world.
With extraordinary generosity, Mr. Primos is donating
this collection to be auctioned, with proceeds to be
split among five of the nation’s leading conservation
organizations: Congressional Sportsmen’s Foundation,
Ducks Unlimited, Rocky Mountain Elk Foundation, National
Wild Turkey Federation, and Pheasants/Quail Forever.
Mr. Primos is best known as the founder of Primos
Outdoors, one of the largest names in the hunting
industry. Primos changed the industry by creating
the video series “The Truth,” which provided hunters
video tutorials on how to use their calls, as well as
represented hunts as they really happened. A respected
and life-long hunter in his own right, Will Primos is
also a dedicated conservationist, who asked himself
the critical question, “How can I, with my resources,
give back to conservation? I want to do something
different and special. I want to make an impact.”
The Truth About Conservation was launched by Will
Primos in 2024, in partnership with the Congressional
Sportsmen’s Foundation, Ducks Unlimited, National Wild
Turkey Federation, Rocky Mountain Elk Foundation and
Pheasants/Quail Forever as a way to bring awareness to
conservation and help support the conservation efforts of
these dedicated groups through a special firearm auction.
Sportsmen and women have long been a primary
funding source for wildlife and habitat conservation.
Now, it’s time to harness that same passion to better
inform the public’s understanding on several key areas
of conservation. The campaign’s mission is simple: Foster
a deeper understanding of the relationship between
policy, science-based habitat & wildlife management,
and to spread awareness of the North American Model
of Wildlife Conservation and its tremendous success.
Whether or not an individual hunts or fishes, they
benefit immensely from the contributions of hunters
and anglers, most notably in the form of healthy
landscapes, abundant wildlife, and clean water.
A public educated on conservation is one more likely
to participate in it, and less likely to pass legislation
harmful to wildlife and habitat. Spreading The Truth
About Conservation beyond the hunting, fishing,
and outdoors communities, will benefit this nation
and its natural spaces for generations to come.
In 2012, when Mr. Primos sold his company, he ordered
the first of this remarkable five-gun set from the world-
renowned gunmakers at James Purdey & Sons. The first
was ordered in 16 gauge, in homage to his father’s beloved
16 ga. A.H. Fox, a shotgun Mr. Primos owns to this day.
At that time of the initial order, Mr. Primos had the
foresight to reserve five consecutive serial numbers
for his vision of a five gun, multi-caliber collection,
but there was one problem: Purdey had never before
made a hammer ejector gun in 28 gauge, or any
hammer gun in .410 bore in their over 200 year history.
The stage was set for a unprecedented quintet made by
one of the top fine arms firms in the world. The Will Primos
Purdey Collection is a blend of 19th century elegance and
style with 21st century modern technology. According to
Purdey, they produced a limited run of just ten .410 bore
shotguns, including the one in this set, with no more
to be made. They further state it is the only 5-caliber
hammer gun set Purdey has ever produced and ever will.
The set includes one gun each in 12, 16, 20, 28 gauge,
and .410 bore. Each stunning example is built with
blued steel barrels, featuring a single bead sight on a
concave, solid rib, automatic ejectors, and all threaded
for the included, Purdey-marked Teague chokes
The exquisite brush bright finished actions feature
tight, masterfully cut English scroll engraving,
and the underside of each shotgun exhibits its
own unique game scene, courtesy of Master
Engravers Paul Chung and Bradley Tallett.
All hand-fitted and carefully stocked in beautiful,
highly-figured walnut with multi-point checkering,
they are accompanied by individual oak and leather
takedown cases, each filled with a full complement
of accoutrements. No detail has been spared in
these exceptional, best quality Purdey doubles.