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LOT 59
Framed 1950s Grain Belt Beer/Winchester Advertisement - This vintage 1950’s advertisement perfectly combines two of this country’s favorite pastimes, drinking beer with friends and firearms. This
ad for Grain Belt beer shows three friends inside one of their gun rooms on the wall behind them is quite the impressive collection of predominantly Winchester firearms (which includes a Henry lever action rifle!) with the ever iconic Double “W” bullet board in the center. From the map spread out on the table, we
can assume the trio is planning a hunting trip. At the center of the table is a wooden serving platter with two bottles of Grain Belt beer. The man in the center, likely the collector of the fine Winchester collection, stands with his hunting rifle in one hand and a pint in the other. The bottom left corner reads “Premium / Compliments of /Grain Belt”. The work is mounted in a wooden frame that measures 36x30 1/2 inches. CONDITION: Very fine with some minor storage and handling marks, some rippling of the advertisement, and vibrant coloration. This advertisement would be perfectly at home behind any bar or in any gun room! Estimate: 2,000 - 3,500
LOT 60
Rare Theodore Roosevelt Themed Metal Schlitz Beer Self Framed Tin Advertising Sign - The Joseph Schlitz Brewing Company was at one time the biggest brewery in the United States. Their tag line “The beer that made Milwaukee famous.” could be found on advertisements across the country as the beer
of choice for many people of all walks of life. Schlitz is most famous, however, for being the beer taken
by former president Theodore Roosevelt on his historic Smithsonian-Roosevelt Expedition. This metal advertisement shows a younger Spanish American War Rough Rider Roosevelt standing in military uniform with a bottle of Schlitz beer in his left hand and a full glass as to give a toast in his right. Below him the advertisement reads “”Hits/The Mark”/Schlitz/THE BEER/THAT MADE MILWAUKEE FAMOUS”. The raised edge of the sign is painted to give the appearance of a wooden frame. The sign measures 9 1/2x21 1/2 inches. CONDITION: Excellent with a couple handling marks and light surface oxidation where the metal has been exposed. The image retains a vibrant coloration.
Estimate: 2,000 - 3,500
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